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All stakeholders interested in promoting their best practice examples or in learning from others are welcome! In order to get involved in Fruit Juice CSR Platform activities, please contact us at firstname.lastname@example.org
Juice CSR Platform Plenary meeting
23 March (10:00 – 15:00)
Crowne Plaza Brussels Airport
Da Vincilaan 4, 1831 Brussels
Approval of the agenda
Juice CSR Platform Plenary meeting
8 November 2017 (10:00 – 15:00)
NH hotel Düsseldorf City Nord
Münsterstraße 230-238, 40470 Düsseldorf
Approval of the agenda
The Juice Summit, being the leading annual conference for fruit juice businesses from all over the world, is opening its 2017 edition on the 4th of October in Antwerp with a CSR stream. Our top speakers and panellists will be discussing the rise of the CSR and sustainability public awareness from different value chain perspectives, as well as the industry response to it. You should not miss out on these stimulating talks of renowned industry experts nor on the unique networking opportunity. If you are unable to attend the entire Juice Summit we offer you this year a possibility to attend the CSR stream solely for a registration fee of 85€ only. So make sure you book your place and register via http://www.juicesummit.org/register
Great majority of Juice CSR Platform members gathered in Amsterdam on the 14th of March to take stock of achievements made in 2016 and agree on key activities for this year. The Platform that now counts 34 members ended the year with a positive financial result, and is ready to invest more this year, in particular in pilot projects of the 3 country-crop Working Groups: Brazil-orange, Poland-apple and Thailand-pineapple. In addition, an ad-hoc group will be set to re-assess Platform communication strategy. Preparation of an exciting programme for the CSR Stream of the Juice Summit will also be one of the priorities in the months to come.
The meeting will gather all current members of the Juice CSR Platform to review progress made and agree on the 2017 workplan.
The agenda of the meeting includes the following :
For the 4th consecutive year the Juice Industry is organizing a major industry event – the Juice Summit. The event gathers over 500 people from around the globe.
This year edition is taking place in Antwerp on the 12th and 13th of October, and will have a strong focus on CSR matters. The Juice Summit will start on the 12th of October in the morning with a CSR stream – a half-a-day programme that will partially focus on the achievements of our Juice CSR Platform , but also on other important CSR developments more broadly. Furthermore, a few presentations about importance of CSR, key CSR trends and communication insights will be part of the Plenary sessions on the 12th afternoon and on the 13th of October. The full agenda of the day and registrations are available at the Juice Summit website www.juicesummit.org
The group confirmed its priorities for the first year of functioning, the focus being on apple supply chain in Poland, and the key issues to be looked at being crop protection and migrant workers. The group then proceeded with the action plan on fact finding and stakeholder mapping, as well as gathering examples of good practice that can demonstrate the improvement already achieved.
After appointing Fair & Sustainable – a well-known Dutch consultancy specialized in sustainable supply chains – as the new service provider to manage the Platform together with AIJN, the Platform had its first 2016 meetings in February in Brussels. Three new members were welcomed to the Platform – Frutco, Zerya and Niederrhein Gold. Next to the Working Group on Orange / Brazil that kick-started last September, Platform members decided to launch two new Working Groups: one on apples and berries from Europe, and another on pineapples from Thailand. In addition, new promotion strategies were discussed, which all proves great ambitions for 2016.
A physical meeting of our Working Group 1 on Orange/Brazil was held on the 17th of December from 9 – 11 am, in the SAI Platform offices in Brussels. In this meeting the participants agreed on how to proceed with the development of an internal fact paper on situation and key issues in this particular supply chain. That paper will be the basis for identifying areas of improvements and corresponding collaborative projects.
The meeting was followed by a workshop on scaling of the Rural Horizon/FSA program for smallholder farmers in Brazil, including compatible ways to engage with medium-sized and large growers. This workshop was organized by the SAI Platform (and supported by the Juice CSR Platform). The SAI Platform Executive Committee has decided to financially support this next phase of scaling up. Other interested partners for the next phase were also identified.
For third year in a row, the Juice CSR Platform organised a CSR seminar alongside the most important event of the year for the juice sector worldwide – the Juice Summit. After a short update on Platform achievements to date and ambitions for the future, over 60 seminar participants engaged in a lively discussion with Nick Goodall, former Chief Executive of Bonsucro (Better Sugarcane Initiative), who shared his experience in a multi-stakeholder CSR initiative. Furthermore, business insights on responsible sourcing were presented by the Coca-Cola Company, CitrusBR and Friesland Campina, followed by presentations on what creates impact on farm level, delivered by SAI Platform and Froosh. The seminar ended with a session devoted to new developments and trends relevant for the sector, namely the AIJN Code of Business Conduct, SENSE tool and ITC Standards Map.
All presentations are available for download here:
The Plenary Meeting of the Fruit Juice CSR Platform was held on Thursday 18 June 2015 in Amsterdam. In this meeting the updated governance structure of the Platform was adopted, as well as Platform membership conditions extending membership to 7 categories covering the entire value chain: farmers, processors & traders, bottlers, retailers, associated businesses & service providers, associated civil society oganisations, and collaborative members.
In addition, participants agreed on the process of setting up specific ‘country/crop’ working groups.
On Tuesday April 28, the Juice CSR Platform organized the first webinar of 2015: Communicating Achievements and Ambitions
This Webinar served as a kick-off for a communication strategy working group within the Platform, focusing on sustainability achievements and ambitions. The session started with two inspirational presentations: – Ann-Marie Brouder from ‘Forum for the Future’ presented the ‘Tea 2030’ project, revealing benefits of communicating future scenarios for the sustainability of tea; with the vision for tea to become a ‘hero crop’ by 2030. – Sophie Robinson-Derus updated us on the CSR/Sustainability Pillar of the AIJN Juice PR Campaign. What are the core messages and how can these messages be delivered in the best possible way, in line with the vision of the JuiceCSR Platform? The webinar finished with a short poll and a discussion on key questions and requirements regarding communication: both to the outside world and towards other actors in the juice industry.
Important questions are:
– How can we, as a sector sustainability initiative, communicate jointly and with one strong voice?
– How can we ensure our messages are credible and inspirational?
– How can we engage more actors from the juice sector to join us in the Platform? (missing links)
Participants expressed interest in joining a communication strategy working group within the Platform. If you are interested in joining this working group, please contact us at email@example.com
The second Fruit Juice CSR Platform seminar gathered over 70 participants from many countries including some important suppliers from outside the EU.
Various representatives of the entire value chain (suppliers, processors, bottlers, brand-owners, retailers) were contributing to a lively debate on progress made so far in this Platform, and on suggestions for its continuation. The draft Sector CSR Roadmap was discussed and areas of improvement were defined.
The 6 Fruit Juice CSR principles defined therein based on the UN Global Compact Food and Agriculture Business Principles, were broadly accepted and will be further promoted and customized for the fruit juice sector. This will be only one of the future actions foreseen by the Platform.
For further information please contact us at firstname.lastname@example.org
You can download here other presentations given at the Seminar:
SEMINAR FJ CSR Platform 17oct (Seminar 17 October 2014, The Hilton, Antwerp)
1 – Activities and lessons learned
2 – The European Commission policy on CSR, vision
3 – Snapshot of the Draft CSR Sector Roadmap
4 – Global Compact food and agriculture business principles
5 – CSR in Orange Juice Supply-Chain The Pioneering Case of Citri
6 – An SME point of view, Zuvamesa
7 – A multinational perspective, EcoVadis
8 – AIJN FC Solidaridad Rural Horizon Tool
CSR Training sets the scene for strengthening the Polish apple processing sector
May 28th 2014, InHort, the Research Institute of Horticulture in Skierniewice, Poland.
On Wednesday 28 May 2014, the Juice CSR platform organized a fruit juice supplier training on CSR for the Polish apple concentrate sector conducted by training and advisory agency Sociability. The training was attended by over 20 representatives of apple processor companies and factories, cooperatives, research institutes and extension agents working with apple producers.
CSR is slowly but surely becoming part of the business agenda in Poland. Recently, the ‘Respect Index’ was established, based on CSR reports of Polish companies. The training helped participants to see how strategic CSR is relevant their organization or company and the sector as a whole by outlining three major drivers: minimizing risks, reducing costs and generating growth. The training furthermore focused on how to improve collaboration in the Polish apple sector. Three priority issues were identified during the day: ‘profitability and costs at farmer level’, ‘farmer education’ and ‘floods, droughts and water use’.
In groups, participants discussed the issues and came up with ideas on how these could be addressed by the sector:
1) Profitability and costs at farmer level
For the first challenge of low profitability and high costs at farmer level, participants agreed that there was a high uncertainty in the Polish sector when it comes to supply and demand. The apple sector is facing overproduction and fluctuation. More and clearer agreements between producers and traders, processors, exporters or other buyers could help address this.
2) Farmers’ education
Farmers’ education was also emphasized by many participants as an area in need of improvement. There are currently 200.000 producers, of which only 6.000 are member of a producer group. This makes it extremely difficult to reach out to farmers/producers on important matters such as good agricultural practices to increase productivity. There is a lack of skilled personnel and a need for vocational education, while government agencies also face a lack of competences in this field.
3) Floods, droughts & water use
To reduce costs and minimize risk in the sector, the very relevant problem of floods and droughts needs to be addressed in collaboration. First of all, best practices – such as the best way to install nets to prevent hail from destroying the crops- need to be shared more actively and visibly. The same counts for technologies, such as automatic control for irrigation. A research center such as InHort can play a role in building continuous knowledge and sharing practices, while extension centers can assist in bringing this knowledge to farmer level.
A final issue that came up during the session was the use of labour intermediaries. It was acknowledged that the widespread use of these agencies makes it difficult for supply chain stakeholders to know whether (migrant) labour rights are respected. Companies do not want to take a risk and usually visit suppliers to check on human- and labour rights, but at field level the conditions remain much less visible. A way to address this is to create a scheme or institute that checks and endorses intermediaries upon their ethical performance.
A number of examples and tools were shown during the training. Consus Carbon Engineering presented a case study on the benefits of carbon footprint measurement. Furthermore, the Practitioners’ Guide for Sustainable Sourcing and the SAI Farmer Self Assessment tool were presented as practical instruments to address and track social, environmental and economyic improvements throughout the supply chain.
Participants went home with an action plan on what steps they themselves could take to implement CSR and strengthen the Polish apple juice sector. Suggestions were made to make a group email list in order to stay in touch. One participant committed to making an inventory of what is being done at the workplace of his company to see where improvements could be made. Another person representing a processing company would look into the opportunity to set up supplier trainings. An advisory agency representative got inspired to find new ways to differentiate the extension services and become more competitive by integrating CSR.
The Research Institute of Horticulture in Skierniewice (www.inhort.pl) is a well-known research and development institute providing research and support to the Polish horticulture industry. Sociability is an international consultancy and training agency with offices in Copenhagen and Nairobi, specializing in Corporate Social Responsibility and Public Private Collaboration for inclusive and sustainable development. www.sociability.dk
Successful CSR Training for the Spanish citrus sector in Murcia
May 13th, 2014 University of Murcia, Spain
The trainers from Sociability were in Murcia at the heart of the citrus production in Spain to conduct a tailor-made CSR training for the sector, as part of the Fruit Juice CSR platform. It was a productive and interesting day with lots of new insights on topics related to social responsibility in the Spanish orange and lemon juice sector.
The training helped participants to see how strategic CSR is relevant their organization or company and the sector as a whole by outlining three major drivers: minimizing risks, reducing costs and generating growth.
In the course of the day, the discussions became more and more lively as the group got familiar with the topic. Especially an exercise on mapping CSR priorities for the sector turned out very useful and thought-provoking. Participants agreed on the two areas that need most attention:
1) water use & waste
2) small farmers facing high costs and low prices.
Solutions and ways forward on these issues were identified in groups and presented in plenary. On water use, the importance of collaboration between universities/academia and (industry) research centers, business associations and cooperatives was emphasized. Even more, academia could play a much larger role through internships, incubators and other links with the juice sector. This would promote research on the real sector needs for water and waste reduction technologies and methods. The important role of cooperatives should furthermore be promoted at universities as well.
Regarding the high costs and low prices obtained by (small) farmers, it was mentioned that the current logistics and supply chain distribution is too long. Direct sale could be one way to address this, as well as increased export. Secondly, the lack of agreements and trust could be addressed by a bigger role for cooperatives and by promoting written (binding) agreements, but this requires farmers to join hands and act together much more than currently is the case. Another way to address the low prices at farm-level would be to set up agreements to reduce commissions taken by intermediaries/brokers and to create transparency in the price structure throughout the supply chain. For all of this, it would help if consumer awareness on fair trading principles was increased.
Finally, it was mentioned that innovative technologies and ITC should be made much more accessible for producers. For instance, innovative tools to track weather forecasts and anticipate demands are currently only used by large producers, who do not share practices –while smaller ones do not know how to use them.
To make the discussion more concrete, a number of examples and tools were shown during the training. The Practitioners’ Guide for Sustainable Sourcing and the SAI Farmer Self Assessment tool were presented as practical instruments to address and track CSR improvements throughout the supply chain.
As a result, the participants went home with the ‘bigger picture’ in mind, understanding better how CSR relates to their daily business and what benefits it can bring to think and act strategically on social and environmental challenges. They acknowledged the importance and need for best practices and to learn and listen to others. And last but not least; they created a list of action points to get into action straight away.
One participant, who represents a Food & Beverage association in Spain would take immediate action by checking on the status of existing research projects and see whether results are being sufficiently promoted and whether SMEs are currently using available technologies. A representative from a consultancy agency got motivated to facilitate collaboration between farmers in order to increase negotiation power. Water footprint calculation and environmental info on products was mentioned as focus areas by a processing company representative
The University of Murcia (www.um.es) is a the third oldest University in Spain, devoted to providing higher education to the public and located in the heart of the citrus production area. Sociability is an international consultancy and training agency with offices in Copenhagen and Nairobi, specializing in Corporate Social Responsibility and Public Private Collaboration for inclusive and sustainable development. www.sociability.dk
The second webinar for the Fruit Juice CSR Platform, hosted by UTZ Certified and focusing on Assessment and Assurance at farm level on March 27th 2014, was attended by 25 representatives of the international fruit juice supply chain and related NGO’s. The slides and a recording of the webinar can be found at www.juicecsr.eu
The main topics discussed were:
Existing farm level mechanisms
– Challenges at farm level identified by the sector
– Overview of current approaches sector
– SAI Platform: presentation on farmer self-assessment
– Solidaridad presentation Rural Horizons tool followed by call to action from FrieslandCampina
Platform outcomes & next steps
– Discussion on next steps for platform outcomes
– Request to participate in working groups to work on sector principles for CSR
The webinar gave participants the opportunity to ask questions on the topics discussed. A discussion took place between SAI Platform, FrieslandCampina, Solidaridad and the webinar participants about the reach and impact of Farmer Self-assessment, 3rd party assessments and certification of suppliers.
Participants were also invited to vote on a number of questions on the way forward. The outcomes of these polls are:
– 100% of the webinar participants who voted agree that the formulation of joint principles would be a good first outcome of the platform
– 72% of the participants who voted would like to be engaged in the working groups that will work on determining which guidelines are relevant for their phase of the supply chain. These participants will be contacted about the next steps.
As part of the activities for the Fruit Juice CSR Platform, we invited you to our webinar on sustainable sourcing from a corporate perspective. The goal of this first webinar is to:
This webinar was held on January 28th 2014, and we were happy to have participation from so many representatives of different parts of the fruit juice value chain – 55 companies representing retailers, processors, NGOs, bottlers, etc. Main discussion was around corporate tools and sector experience such as the ones presented by FrieslandCampina and IDH. Participants voted on preferred outcome of the platform (50% tools/systems/guidelines, 33% sector collaboration, 17% joint commitment). Some even indicated interest in working groups to further work on outcomes of the platform.
Please find the slides of the webinar and a summary of the webinar on the following links.
Summary Webinar Sustainable sourcing from a corporate perspective
Webinar 1 Sustainable Sourcing from a Corporate Perspective by Fruit juice CSR Platform